Motive develops connected hardware and software for commercial fleets, equipment operators, and other businesses with physical operations. Its products include vehicle gateways, AI dash cameras, asset trackers, and tools for fleet management, safety, maintenance, and driver workflows.
Truck Equipment Atlas covers Motive equipment to help readers understand vehicle telematics, electronic logging, camera-based safety, and trailer and asset tracking.
History and Background
Motive began as KeepTruckin in 2013. Its early work focused on bringing trucking operations online through digital tools for drivers and fleets.
The company expanded beyond electronic logging into vehicle telematics, safety cameras, equipment monitoring, and operational software. On April 12, 2022, KeepTruckin announced its change of name to Motive.
The new name reflected a broader customer base spanning trucking, construction, agriculture, field services, energy, and other industries that operate vehicles and equipment.
What Motive Develops and Supplies
- Vehicle gateways and fleet telematics equipment
- AI dash cameras and camera-based safety tools
- Trailer and equipment asset-tracking devices
- Electronic logging and fleet-compliance tools
- GPS fleet tracking and operational reporting
- Vehicle maintenance and diagnostic tools
- Driver coaching and workforce-management software
- Refrigerated-trailer monitoring tools
- Fleet spend-management services and software integrations
Motive Products on Truck Equipment Atlas
Vehicle Telematics and Electronic Logging
AI Dash Cameras
Trailer and Asset Tracking
Technology and Product Development
Motive combines information from connected vehicles, cameras, and equipment with fleet software. Its platform supports visibility into vehicle location, usage, condition, and operational activity.
The AI Dashcam uses computer vision to identify supported driving events and provide in-cab alerts. Recorded footage can support incident review and driver coaching.
Motive offers road-facing and dual-facing camera configurations. Available privacy controls, recording functions, and video access depend on the selected equipment and fleet settings.
Vehicle and asset gateways serve different tracking roles. A vehicle gateway connects with the assigned vehicle, while an asset gateway stays with a trailer, machine, or other tracked asset.
Product capabilities depend on the installed hardware, compatible connections, software plan, and configuration. Motive provides installation guidance, support documentation, and integration resources for its products.
Company and Brand Information
Motive Technologies is the company formerly known as KeepTruckin. The Motive name covers its connected hardware, fleet software, and operational services.
The company serves trucking and logistics businesses alongside construction, delivery, agriculture, public-sector organizations, and other equipment-intensive operations.
Related Brands and Equipment
- Samsara
- Samsara CM34 Dual-Facing AI Dash Cam
- Telematics and ELD Systems
- Trailer and Asset Tracking Systems
- Electronic Logging Devices and HOS Compliance
- Brands and Manufacturers